Museum of Unfamiliar Sonic Experiences (MUSE) is a hypothetical music and sound interactive exhibition space. This project builds out the Museum's brand, showing the possibilities for what might be held in the space and what it looks like; starting with the MUSE brand animation.
MUSE brand Identity Guide: showcasing the thought process behind the color palette, sound visualization, and logo/type pairing. How does one visualize sound?
Mobile Application of MUSE's brand, utilizing the gradient palette, waveform applications, use case for the type and logo, and an intuitive visual language.
Below are Sound Piece Examples that could be listened to within the museum's space or through its mobile app library. Each piece is one of many possible narratives that could be explored through audio alone.
Lurking in the deep
The Ancient LANGUAGE
Martian LANDSCAPES
MUSE has a very flexible brand identity. It has many application such as merchandise, production/advertising, wayfinding and exhibition, brochures/tickets, and print.
Muse is a concept that challenges what mediums can be visualized and exhibited. It imagines how sound, something abstract that can't be seen, can become a recognizable brand and intuitively interactive.
