The focus of this project was to create a brand identity for the set of traits associated with our enneagram identity. For my art direction, I chose to digitally illustrate a booklet in the style of a children's story. I felt that this choice lent itself to a visually simple narrative about discovering who you are.
This is an eight-page story where the main character gathers different colored stars in a field at night, where each star is associated with a specific trait of the character (in this case, the specific enneagram identity). A clearer sense of self forms with each star that is claimed.
Once all the stars are collected, they form the logo that is shown on the front cover of the booklet. The narrative attached to the identity of the booklet makes this logo incredibly memorable.
